Project Details
About the client
Sunbridge Group is a multinational corporation based in Kobe, Japan, and is the official distributor for all Brunswick Bowling products and Dexter Shoes across Japan. Product lines include bowling balls, bags, shoes, capital equipment and maintenance supplies.
Objectives
We were contracted to work closely with the Brunswick Corporation’s senior management team, the Sunbridge President, and Sunbridge staff to find solutions for managing the company through the Global Financial Crisis of 2008/9 and grow revenues in 2010-2012. In addition, our firm was retained to manage the Dexter Shoes asian distributors when Sunbridge Group became the master distributor for the Dexter footwear line. Responsibilities included pricing, product introductions and the establishment of an annual Dexter Asia Distributor Conference. Country’s managed included; South Korea, Taiwan, Hong Kong/China, the Philippines, Singapore, Malaysia, Australia and Guam.
Results
Through negotiation with Brunswick and other suppliers, Sunbridge was able to successfully manage through the global financial crisis and gain market share in key product segments. Sunbridge increased Dexter Bowling Shoes unit sales across Asia through strategic sourcing and by offering unique designs and price structures to support the national markets.
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